Sinners have nailed the art of contemporary men’s style and are now a leading brand in UK fashion. Since launching, Sinners has evolved extremely rapidly throughout the urban clothing scene, bringing fresh designs and styles to the market.
I was originally commissioned by Sinners in 2015 to create a brand new logo to push the company forward. The brief was to create something versatile, fashionable and stylish. I decided to produce a range of different graphics based around the letter “S”. The final and finished logo I created is without doubt one of my most successful designs – it’s featured on almost every garment Sinners releases and has heavily contributed to the success of the brand.