Case Study

Penfield is a global leader in authentic premium apparel, combining outdoor performance with contemporary style. Established in Hudson, Massachusetts in 1975, Penfield have built a reputation for making the highest quality down-filled jackets, fleece and outerwear garments. Designed to withstand the diversity of the New England climate, their collections allow its wearer to effortlessly transition from outdoor adventures to everyday urban exploration.

I was originally invited down to London to discuss a role with Penfield’s graphic design team. Unfortunately due to location I couldn’t accept. Alternatively, I was then commissioned as a freelancer to design a range of graphics for Penfield’s up and coming collection. The creative direction was past, present and future, sportswear and mountaineering.